Adsum Flagship
Location Williamsburg, Brooklyn
Type Retail flagship
Size 350 SF
Status Complete
A cozy, functional and clean flagship store with a “less is more” attitude.
How do you make a warm, inviting store out of a low-slung space below street level? That was the challenge of Adsum’s first flagship store in the heart of Williamsburg. A small deck out front gives a true Brooklyn feel and a nod to the relaxed spirit of the brand.
Built-in millwork with integrated lighting and storage showcases the clothing and materials. The custom checkout desk doubles as a display case for small items to grab on the way out. Reflective materials and a light palette bring natural light deep into the store, turning a dim basement into a bright, hidden gem.
Before and after
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